Running a logistics business is not a cakewalk as this is one such industry that works in real-time. Freight forwarding is an industry which has many layers of operations and involves so many stakeholders even if it is about moving a single shipment.
Technology is constantly evolving at a rapid pace in the global trade scenario and every aspect of logistics can be empowered with the various technological tools and platforms available.
Visibility in the logistics and supply chain is highly crucial to the growth and success of any organization. Customers are better informed today of the various services available and with faster internet made available in their hand’s expectations of better services have risen.
Logistics being a very complex operational affair there are several documents and customer clearance rules that are different in each country. Gone are the days where the only two touchpoints where the shipper gets its data, one from the origin and the other being the destination. Thanks to the advent of superior technological platforms like cloud-enabled services and recently being the blockchain shippers get constant updates throughout the journey of the shipment.
Hence it goes without saying that visibility plays a vital role in improving the logistic service deliverances and technology plays a vital role to bring in complete visibility and control to a shipment through a technology-driven tool.
So how does it provide the much-enhanced value experience to your customer and gives the better capability to shippers to provide the desired services?
Considerable reduction in risks:
This is one industry that is high on risks right from the origin to the destination and it is unforeseen. Earlier customers were unaware of the various process and routes of their shipment and hence were anxious about their shipment. But today with better supply chain visibility shippers are better capable to foresee interruptions in the entire process.
They can evaluate the areas of inefficiency and restructure the operations quickly thereby reducing the risks involved. Customers are better informed of any route changes that are taken in a scenario of any unprecedented risk that arises.
Efficient operations:
Supply chain visibility comprises of real-time data at every level of the transit that gives access to the various documents to the involved entities. It is with the help of this real-time data that enables businesses to see foresee and evaluate the possible areas of bottlenecks helping you to shift the workflow of operations as a corrective measure.
One can use Business Intelligence to better track the performance expectations and enables you to estimate future demands ensuring to meet future goals. It will also ensure that you are on track with the changes in rules and regulations about the transportation of your shipment.
Use of the latest technology in the supply chain management will see your company performing at top-notch levels also providing you the required data to analyze.
All of these added up to a much-enhanced logistics operations that give you a cutting edge position in today’s competitive scenario.
Customer Satisfaction:
We serve our customers and it won’t be a happy situation when something goes wrong with their shipment or even a delay in things. But yes the situation can be handled in a much better way if your customers are kept informed about any problems that have occurred. Giving access to the visibility of their shipment transit not only gives a sense of reliability in the normal course of operations but also will assure them of their delivery on time. Also in case of any untoward incident, it is far more efficient for a shipper to allow its customers to keep track of the movement of the customer’s cargo.
Summary: Providing visibility has to be one of the topmost features any shipper should be able to give its customers. You can master the last mile with quality by providing the benefits of supply chain visibility thereby gaining the trust of your customers.
